March 1st, 2013

Godrej launches new hair colour

NEW DELHI: Godrej Consumer Products Limited (GCPL), a leading player in the FMCG industry in India, has launched the all new Godrej Expert Rich Crème hair colour.
This crème hair colour is launched in convenient pre-measured sachets, making it extremely easy-to-use. This product is a unique crème hair colour which is enriched with the goodness of aloe-protein and keeps the hair soft and shiny. Its ‘no ammonia formula’ helps retain hair protein, leaving your hair strong and healthy.
Announcing the launch, Executive Vice President, Marketing and Sales, Godrej Consumer Products Limited, Sunil Kataria said, “While we enjoy being India’s leading hair colour brand, we are constantly re-thinking and re-engineering our offerings, coming up with innovations that create new benchmarks to serve the evolving needs of the consumers. Godrej Expert Rich Crème is a breakthrough innovation at multiple levels. We are confident that this cutting-edge product will deliver a significantly superior experience to the consumers and spiral up the category growth.”
Godrej Expert Rich Crème is available in five long lasting shades – natural black, black brown, dark brown, natural brown and burgundy. The best part is Godrej Expert Rich Crème perfectly maintains the quality of your hair, as it has zero ammonia to help retain the protein content in your hair and keep it strong. The in-built aloe proteins and conditioners, easy-to-use sachets and amazing fragrance make colouring a pleasurable experience!
Godrej Expert Rich Crème is priced at an unbelievable Rs. 30 for a single use pack, which has a sachet each of colour and developer. It is also offered as a part of a revolutionary hair colouring kit priced at Rs. 59 containing a colour sachet, a developer sachet, a hair colouring brush, a mixing bowl, pair of gloves, ear caps, stain removal wipes and conditioner.

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